• 5 Billion Growing Middle class will strain resources and a vital sign of growing demand
• 1b people in social network will rewrite business and personal boundaries
• New + Disruptive business models will accommodate change and innovation
• Millenials will transform customer demands and the workplace
• 75% new enterprise IT spend will be cloud based or hybris by 2016
• Data Doubling, every 18 monhts creates opportunities and riska the value creation
• Email Marketing and Video Marketing services that will increase the traffic of the website.

Future of Digital Marketing

INDIAN ONLINE RETAIL MARKET TO REACH $14.5 BILLION BY 2018

Due to the rapid expansion of e-commerce in the country, Indian online retail market is expected to grow over 4-fold to touch $ 14.5 billion by 2018.

As per the report, the compound annual rate at which the online retail market is projected to grow during the period from 2014 to 2018 is 40-45%.

The report also reveals that the current market size of online retail sector in India is $ 3.5 billion and that the country is among the most swiftly emerging Email retail markets across Asia-Pacific region.

HOW MOBILE MARKETIG HELPS?

MOBILE WILL OVERTAKE FIXED INTERNET ACCESS BY THE END OF 2015.

You can't just deny the huge opportunity mobile marketing presents for marketers looking at the spike up that it has exhibited when it comes more revenue generation and delivering a better ROI in the end in last few years. A recent report on this revealed that Smartphone ownership hit almost 75% last year and that it is all set to overtake fixed internet access by the end of 2015

The major reasons for the growth of digital marketing, As per the study, are ;

• The increasing penetration of mobile Internet
• Higher purchases of Smartphones
• Need for ease of shopping
• Time convenience
• Higher mobility